SAN JOSE, Calif., Jan. 28, 2026 — THIRDREALITY today announced the Smart Plug Gen3, a next-generation Zigbee smart plug designed to make everyday smart home operation more stable, predictable and reliable. Developed from long-term real-world use across a range of home environments, the Smart Plug Gen3 focuses on practical improvements that reflect how connected outlets are used every day.
In many homes, smart plugs are connected to appliances that are expected to stay on continuously, such as heaters, dehumidifiers, aquariums, or networking equipment. To better support these scenarios, the Smart Plug Gen3 allows firmware updates to be completed without interrupting power. During software updates, connected devices continue operating normally, helping users avoid unexpected shutdowns, resets, or service interruptions.
The Smart Plug Gen3 also helps users better understand what is happening behind the scenes with their appliances. In addition to accurate power monitoring, it can detect sudden, unusual changes in power usage and notify users on supported platforms. This can be helpful in everyday situations, such as noticing abnormal behavior from a malfunctioning appliance, identifying unexpected standby power draw, or catching small oversights—like a refrigerator door not fully closed—before they turn into higher energy bills or larger issues.
For appliances that should never be turned off, the Smart Plug Gen3 offers a metering-only mode, allowing it to monitor energy usage without controlling power to the outlet. This makes it suitable for devices like refrigerators, servers, or critical household equipment, where continuous power is essential but energy visibility is still valuable.
Beyond individual devices, the Smart Plug Gen3 also contributes to the overall stability of the smart home. By strengthening Zigbee signal coverage, it helps improve connectivity for other nearby devices, reducing dropouts and supporting more consistent performance throughout larger homes or complex layouts.
With its compact design and broad Zigbee 3.0 compatibility, the Smart Plug Gen3 integrates easily into existing smart home setups, including Home Assistant, SmartThings, Hubitat, Homey, Echo devices with built-in Zigbee hubs, and the THIRDREALITY ecosystem. Designed to work quietly in the background, it serves as a dependable building block that helps smart homes run more smoothly, day after day.
Availability
The ETL-certified Smart Plug Gen3 is rated for 15A and is available through Amazon and the THIRDREALITY online store.
About THIRDREALITY
THIRDREALITY is a smart home technology company dedicated to developing reliable, user-friendly and practical connected devices. Its portfolio includes sensors, switches, plugs, lighting products, controllers and automation solutions built on Matter, Thread, Zigbee and Wi-Fi.
Media Contact
Tina Zhu
Marketing Manager
Third Reality, Inc.
info@3reality.com