BERLIN, Sept. 2, 2026 — THIRDREALITY, a smart home technology company focused on practical, reliable, and user-friendly connected devices, will showcase its local-first smart home ecosystem at IFA 2026, taking place Sept. 4–8 at Messe Berlin. Visitors can meet the company in Hall H1.2, Booth 100, where THIRDREALITY will present its latest devices, gateway options, and automation solutions spanning Matter over Wi-Fi, Matter over Thread, and Zigbee.
IFA provides an important opportunity for THIRDREALITY to introduce its smart home strategy to European audiences and connect with retailers, distributors, ecosystem partners, integrators, developers, and members of the media. This year’s presentation will focus on real-world home use cases, flexible ecosystem compatibility, and local automation through compatible smart home systems.
A System-Level Approach to Local-First Automation
THIRDREALITY’s local-first approach reflects the fact that local automation is not defined by a single device or protocol. It depends on how devices, wireless protocols, hubs, bridges, controllers, and smart home ecosystems work together to execute automations locally.
With this approach, THIRDREALITY designs devices and gateway options that can support responsive automation when paired with compatible control systems.
“European smart home users and partners value reliability, compatibility, and everyday usefulness,” said a THIRDREALITY spokesperson. “At IFA, we look forward to showing how our device portfolio and gateway options can support flexible, local-first automation across Matter over Wi-Fi, Matter over Thread, and Zigbee.”
Three Product Paths Across Matter and Zigbee
THIRDREALITY will organize its IFA showcase around three product paths: Matter over Wi-Fi, Matter over Thread, and Zigbee.
The Matter over Wi-Fi portfolio includes connected devices for lighting, control, protection, and access applications, including the Smart Timer Light TL2, Smart Water Leak Kit KM1, Smart Garage Door Opener, Matter Smart Plugs, Matter A19 Smart Bulb, Matter Relay, Smart Color Night Light, and Smart Mechanical Keyboard MK1.
The company’s Matter over Thread product direction reflects its continued work on low-power devices, including smart buttons, plugs, bulbs, soil moisture sensors, blinds, motion sensors, switch controls, and night lights.
Zigbee remains an important part of the THIRDREALITY ecosystem, with products spanning sensors, plugs, switches, buttons, lighting, blinds, plant care, water leak protection, and home security.
Together, these product paths allow THIRDREALITY to address a wide range of smart home scenarios while giving partners flexibility across ecosystems and product categories.
Gateway Options for Local Automation
THIRDREALITY will also present gateway and control options spanning straightforward device bridging, open-source local control, speaker-based gateway access, ready-to-use multiprotocol hub deployment, and AI-assisted automation.
Smart Bridge MZ1 is a Zigbee-to-Matter bridge that brings supported Zigbee devices into Matter-based smart home setups and supports local control in compatible environments.
Linux Box Dev Edition is an open-source local gateway based on the same hardware platform as Hub Gen3. It is designed for users, developers, and integration partners seeking greater customization and local control.
Smart Speaker with Zigbee Gateway combines speaker functionality with a built-in Zigbee gateway, providing an all-in-one option for smaller connected-device setups.
Smart Hub Gen3 is a ready-to-use multiprotocol smart home hub designed for practical home deployment, guided setup, and stable device control.
AI Hub represents THIRDREALITY’s on-device AI direction. Positioned as an on-device AI command center, it is designed to let users interact with their homes conversationally, create automations more naturally, and keep home data local.
Practical Automation for Everyday Homes
At IFA, THIRDREALITY will demonstrate practical home automation scenarios spanning lighting and comfort, water leak protection, entry monitoring, energy and appliance control, plant care, and smart home interaction.
By focusing on real-world applications, THIRDREALITY aims to present a smart home experience that is useful for consumers and adaptable for European retailers, distributors, integrators, and ecosystem partners.
Visit THIRDREALITY at IFA 2026
Event: IFA 2026
Dates: Sept. 4–8, 2026
Location: Messe Berlin
Booth: Hall H1.2, Booth 100
About THIRDREALITY
THIRDREALITY is a smart home technology company dedicated to developing reliable, user-friendly, and practical connected devices. Its portfolio includes sensors, switches, plugs, lighting products, controllers, bridges, hubs, and automation solutions spanning Matter, Thread, Zigbee, and Wi-Fi. The company focuses on real-world home use cases, straightforward installation, flexible ecosystem compatibility, and local-first automation through compatible smart home systems.
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Media Contact
Tina Zhu
Marketing Manager
Third Reality, Inc.
info@3reality.com
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